{"title":"New arrivals","description":"Explore the season’s new arrivals!","products":[{"product_id":"novita-7-veljesta-jattiraita-10-x-150-g","title":"Novita 7 Brothers Jättiraita 10 x 150 g","description":"Gorgeously colourful and cleverly designed, 7 Brothers Jättiraita allows you to create stripes without having to change your yarn. As you knit, this self-striping sock yarn will create a wonderfully colourful pattern with thick stripes. The yarn has the same composition as the single-colour Novita 7 Veljestä: 80% wonderfully warming wool and 20% polyamide for a more hardwearing finish. The gauge for this yarn is 18 stitches and 26 rows over 10x10 cm (4x4 in). A single 150 g skein is enough to make a pair of basic woolly socks for men. Novita 7 Veljestä Jättiraita is a Key Flag product.","brand":"Novita B2B","offers":[{"title":"8251 kesäpäivä","offer_id":55342389821814,"sku":"2738251","price":46.5,"currency_code":"EUR","in_stock":true},{"title":"8271 ilta-aurinko","offer_id":55342385725814,"sku":"2738271","price":46.5,"currency_code":"EUR","in_stock":true},{"title":"8261 avanto","offer_id":55342386905462,"sku":"2738261","price":46.5,"currency_code":"EUR","in_stock":false},{"title":"8281 havu","offer_id":55342388740470,"sku":"2738281","price":46.5,"currency_code":"EUR","in_stock":false},{"title":"8241 hiillos","offer_id":55342383923574,"sku":"2738241","price":46.5,"currency_code":"EUR","in_stock":false},{"title":"8431 mokka","offer_id":55676605399414,"sku":"2738431","price":46.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/6422\/6839\/files\/novita_7_veljesta_jattiraita_8241_6412618207803.jpg?v=1741206072"},{"product_id":"viola-metsaretki","title":"Viola Metsäretki","description":"Created in a range of subtle and sophisticated shades, Novita Viola Metsäretki draws its inspiration from the magic and beauty of the northern forests. Use this ingeniously designed yarn to make richly patterned socks without having to change colour. The 4-ply yarn can be used to create lighter, less bulky socks and is perfect for other accessories too. It is crafted from 80% warm and cozy wool and 20% polyamide for enhanced strength. Viola Metsäretki also works well when paired with the single-color Viola yarn.  With 400 m of yarn per 100 g, a single skein is enough for a pair of socks even for larger feet. The recommended needle size is 3 mm (US 2.5). The gauge for this yarn is 28 stitches and 36 rows over 10x10 cm (4x4 in). Novita Viola Metsäretki yarn is machine washable.","brand":"Novita B2B","offers":[{"title":"8291 syysmetsä","offer_id":56174639579510,"sku":"2438291","price":45.0,"currency_code":"EUR","in_stock":true},{"title":"8311 havumetsä","offer_id":56174640234870,"sku":"2438311","price":45.0,"currency_code":"EUR","in_stock":true},{"title":"8301 metsälampi","offer_id":56174640955766,"sku":"2438301","price":45.0,"currency_code":"EUR","in_stock":true},{"title":"8321 koivumetsä","offer_id":56174641316214,"sku":"2438321","price":45.0,"currency_code":"EUR","in_stock":true},{"title":"8331 mustikkametsä","offer_id":56174641578358,"sku":"2438331","price":45.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/6422\/6839\/files\/novita_viola_metsaretki_8301_6412618212906_8d330743-2bea-4b14-ad66-7d6cb03051d0.jpg?v=1761838689"},{"product_id":"viola-raita","title":"NEW: Novita Viola Raita 10 x 100 g ","description":"Gorgeously colorful and cleverly designed, Novita Viola Raita allows you to create stripes without switching yarns. This 4-ply yarn can be used to create lighter, less bulky socks and is perfect for other accessories too. It is crafted from 80% warm and cozy wool and 20% polyamide for enhanced strength. Viola Raita also works well when paired with the single-color Viola yarn. With 400 m of yarn per 100 g, a single skein is enough for a pair of socks even for larger feet. The recommended needle size is 3 mm (US 2.5). The gauge for this yarn is 28 stitches and 36 rows over 10x10 cm (4x4 in). The products are machine washable at 40 degrees.","brand":"Novita B2B","offers":[{"title":"8401 taivaanranta","offer_id":56174647050614,"sku":"2478401","price":45.0,"currency_code":"EUR","in_stock":true},{"title":"8411 kevätvalo","offer_id":56174645379446,"sku":"2478411","price":45.0,"currency_code":"EUR","in_stock":true},{"title":"8421 sadepäivä","offer_id":56174646559094,"sku":"2478421","price":45.0,"currency_code":"EUR","in_stock":true},{"title":"8391 poutapäivä","offer_id":56174643642742,"sku":"2478391","price":45.0,"currency_code":"EUR","in_stock":true},{"title":"980 sateenkaari","offer_id":56174642954614,"sku":"247980","price":45.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/6422\/6839\/files\/novita_viola_raita_8391_6412618212791_502c73df-f5d9-45d4-96d5-038d0aebc9d0.jpg?v=1765582657"},{"product_id":"viola-flora","title":"Viola Flora","description":"Novita Viola Flora is a wonderfully colorful knitting yarn that draws inspiration from a summer garden in bloom. Use this ingeniously designed yarn to make richly patterned socks without having to change colour. The 4-ply yarn can be used to create lighter, less bulky socks and is perfect for other accessories too. It is crafted from 80% warm and cozy wool and 20% polyamide for enhanced strength. Viola Flora also works well when paired with the single-color Viola yarn.  With 400 m of yarn per 100 g, a single skein is enough for a pair of socks even for larger feet. The recommended needle size is 3 mm (US 2.5). The gauge for this yarn is 28 stitches and 36 rows over 10x10 cm (4x4 in). The products are machine washable at 40 degrees.","brand":"Novita B2B","offers":[{"title":"8341 kurjenmiekka","offer_id":56174649049462,"sku":"2458341","price":45.0,"currency_code":"EUR","in_stock":true},{"title":"8361 musta tulppaani","offer_id":56174650753398,"sku":"2458361","price":45.0,"currency_code":"EUR","in_stock":true},{"title":"8371 kehäkukka","offer_id":56174647837046,"sku":"2458371","price":45.0,"currency_code":"EUR","in_stock":true},{"title":"8381 angervo","offer_id":56174648852854,"sku":"2458381","price":45.0,"currency_code":"EUR","in_stock":true},{"title":"711 lumme","offer_id":56174651507062,"sku":"245711","price":45.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/6422\/6839\/files\/novita_viola_flora_8341_6412618212845_177ed234-52bf-4c50-b039-48dffa7189d7.jpg?v=1761838719"},{"product_id":"nalle-alpakka-myyntiera-10-x-50-g","title":"Nalle Alpakka 10 x 50 g","description":"A wonderfully luxurious new yarn has now been added to the hugely popular Novita Nalle range. Gorgeously soft and warm, Novita Nalle Alpakka is a blend of 50% cozy wool and 30% sumptuous alpaca with 20% polyamide for strength and durability. This multipurpose yarn can be used to create a range of garments and accessories and is particularly well suited for socks. Nalle Alpakka yarn can be used with all Novita Nalle patterns. A size Medium sweater requires approx. 500 g of yarn. 30 degrees wool wash program! The recommended needle size is 3.5 mm (4 US), or 3 (2.5 US) for socks. A 50 g skein has 145 meters of yarn. The gauge for this yarn is 22 stitches and 32 rows over 10x10 cm (4x4 in) Novita Nalle is a Key Flag product.","brand":"Novita B2B","offers":[{"title":"010 luonnonvalkoinen","offer_id":56820365525366,"sku":"251010","price":22.0,"currency_code":"EUR","in_stock":true},{"title":"047 jäkälä","offer_id":56820369326454,"sku":"251047","price":22.0,"currency_code":"EUR","in_stock":true},{"title":"044 grafiitti","offer_id":56820372439414,"sku":"251044","price":22.0,"currency_code":"EUR","in_stock":true},{"title":"060 hiekka","offer_id":56820375716214,"sku":"251060","price":22.0,"currency_code":"EUR","in_stock":true},{"title":"5181 vaalea vanamo","offer_id":56820377846134,"sku":"2515181","price":22.0,"currency_code":"EUR","in_stock":true},{"title":"1261 pakkasyö","offer_id":56820382040438,"sku":"2511261","price":22.0,"currency_code":"EUR","in_stock":true},{"title":"077 pahka","offer_id":56820385939830,"sku":"251077","price":22.0,"currency_code":"EUR","in_stock":true},{"title":"332 vehreys","offer_id":56820391346550,"sku":"251332","price":22.0,"currency_code":"EUR","in_stock":true},{"title":"3211 rahkasammal","offer_id":56820392362358,"sku":"2513211","price":22.0,"currency_code":"EUR","in_stock":true},{"title":"5481 marja-aronia","offer_id":56820395770230,"sku":"2515481","price":22.0,"currency_code":"EUR","in_stock":true},{"title":"5311 puolukkapuuro","offer_id":56820398489974,"sku":"2515311","price":22.0,"currency_code":"EUR","in_stock":true},{"title":"708 vaalea laventeli","offer_id":56820400685430,"sku":"251708","price":22.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/6422\/6839\/files\/novita_nalle_alpakka_010_6412618214344.jpg?v=1765201185"},{"product_id":"nalle-kesa-myyntiera-10-x-100-g","title":"Nalle Kesä myyntierä 10 x 100 g","description":"The summer version of the beloved Novita Nalle yarn delights with its sweet, colorful summer tones and the soft feel of cotton. Novita Nalle Kesä is a cheerful, multicolored summer yarn made of 50% warm wool, 25% soft cotton, and 25% durable polyamide. The versatile Nalle Kesä yarn is suitable for knitting garments and accessories, and it is an excellent sock yarn. All knitting patterns designed for the Novita Nalle yarn family are also suitable for Nalle Kesä. For a size M sweater, you will need approximately 500 grams of yarn, and one ball is enough for a basic pair of socks in size 38. The knitting gauge is 22 stitches and 32 rows per 10x10 cm, depending on your knitting tension. Items knitted with Nalle Kesä yarn can be machine-washed at 40°C. Recommended needle size is 3.5 mm; for socks, use 3 mm needles. One 100-gram ball contains approximately 274 meters of yarn. Novita Nalle Kesä is a Key Flag product (Made in Finland).","brand":"Novita B2B","offers":[{"title":"1171 lummelampi","offer_id":56820403634550,"sku":"2521171","price":32.0,"currency_code":"EUR","in_stock":true},{"title":"7111 kesähetki","offer_id":56820405666166,"sku":"2527111","price":32.0,"currency_code":"EUR","in_stock":true},{"title":"5111 mansikka-aho","offer_id":56820409565558,"sku":"2525111","price":32.0,"currency_code":"EUR","in_stock":true},{"title":"2111 kukkapenkki","offer_id":56820411335030,"sku":"2522111","price":32.0,"currency_code":"EUR","in_stock":true},{"title":"3151 unikkoniitty","offer_id":56820412645750,"sku":"2523151","price":32.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/6422\/6839\/files\/novita_nalle_kesa_1171_6412618214481.jpg?v=1774857452"}],"url":"https:\/\/b2b-checkout.novita.com\/en\/collections\/uutuudet.oembed","provider":"Novita B2B","version":"1.0","type":"link"}